Straight Tuck End Carton (STE)
This is one of the most common folding carton styles. Both the top and bottom flaps tuck in the same direction. It’s quick to assemble and perfect for lightweight items like cosmetics, pharmaceuticals and small electronics.
Best For: Makeup products, supplements, soaps.
Benefits: Clean look, easy to open, suitable for display.
Reverse Tuck End Carton (RTE)
In this style, the top and bottom flaps tuck in opposite directions. It’s also easy to assemble and provides a secure closure.
Best For: Medicines, skincare items and lightweight consumer goods.
Benefits: Cost-effective, saves material, easy to store.
This carton has a bottom that automatically locks into place when opened, making it great for faster packaging. The top usually tucks in like a standard flap.
Best For: Heavier products or when speed in packing is required.
Benefits: Strong bottom support, time-saving design.
The product is inserted from one side and both ends are sealed using glue. It’s often used for food or products that require extra hygiene and protection.
Best For: Cereal boxes, frozen food and pharmaceuticals.
Benefits: Secure seal, good for machine filling, ideal for mass production.
This is a simple open-ended sleeve that slides over the product or another box. It’s used mainly for branding and product visibility.
Best For: Chocolates, gift boxes and promotional packaging.
Benefits: Stylish design, excellent for branding, reusable.
This style includes a transparent window on the carton so customers can see the product inside without opening the box.
Best For: Toys, food items and cosmetics.
Benefits: Increases trust and visibility, improves shelf appeal.
Designed for showcasing products directly on retail shelves, this carton opens up to present the product while still providing structure and branding space.
Best For: Retail shelves, counter displays.
Benefits: Boosts visibility, encourages impulse buying.
Why Folding Carton Style Matters?
Choosing the right folding carton style depends on:
The weight and size of your product
How the product will be displayed
How much protection it needs
Your brand’s design and packaging needs
That’s why it’s important to work with an expert like Print Express, who can help you select the right carton style and provide custom packaging that highlights your brand perfectly.
Conclusion
Understanding the different styles of folding cartons helps you make smarter choices for your packaging. Each style has its purpose and when combined with high-quality packaging from Print Express, your product will not only be protected, it’ll look great too!
Looking for the right carton style and design? Reach out to
Print Express for expert advice and premium packaging solutions tailored to your needs.